Setting up an arcade requires choosing a location with a daily foot traffic of 500-1000 people in a commercial area, a budget of $43,478 for decoration, and selecting popular gaming equipment such as Master Sniper to ensure the arcade’s attractiveness and profitability.
Site Selection and Decoration Recommendations
When setting up an arcade, consider foot traffic, rental costs, and nearby competition.
Commercial Area: Daily foot traffic of 500-1000 people, rent $14.50-$43.50 per square meter.
Shopping Center: High spending group, an arcade in a large Beijing shopping center has an average monthly income of $28,985, with a 30% return rate.
University Area: Lower rental costs, concentrated student population, suitable for small to medium-sized arcades.
Near Subway Stations: High mobility, suitable for fast-paced arcades.
Site Selection Data Table
| Location Type | Foot Traffic (people/day) | Rental Cost (USD/month) | Average Monthly Income (USD) |
|---|---|---|---|
| Commercial Area | 500-1000 | $14.50-$43.50 per square meter | $28,985+ |
| Shopping Center | High | Depends on specific case | $28,985+ |
| University Area | High | Low | $21,739+ |
| Near Subway Stations | High | Medium | $26,087+ |
The decoration style of the arcade directly affects customer experience and return rate, with the budget accounting for 20%-30% of the total investment.
Unified Style: Match the target audience, such as a stylish, cool style. An arcade in Shanghai had a decoration cost of $72,463, accounting for 25% of the total investment, with a daily foot traffic of 800 people.
Lighting Effects: Independent LED lights enhance the atmosphere, with lighting design costs accounting for 10% of the total decoration cost, increasing customer retention time by 20%.
Flow Design: Optimized flow improves comfort and mobility. An arcade increased customer stay time from 30 minutes to 45 minutes, boosting spending by 15%.
Decoration Data Table
| Decoration Project | Proportion of Total Investment (%) | Specific Cost (USD) | Efficiency Indicator |
|---|---|---|---|
| Unified Style | 25% | $72,463 | Daily foot traffic of 800 people |
| Lighting Effects | 10% | $28,985 | Customer retention time increased by 20% |
| Flow Design | 15% | $43,478 | Customer stay time increased by 15 minutes, spending increased by 15% |
Market Research and Positioning
When conducting market research, consider the target market’s demographic structure, spending power, and competition. In a city’s arcade game market, young people (18-30 years old) account for 35% of the total population, with an average monthly income of $870-$1,159. City center arcades have a daily foot traffic of 500-1000 people, while suburbs have 200-400 people.
The city center is highly competitive, with 3-5 large arcades. A well-known arcade in the city center has a monthly income of $43,478, accounting for 20% of the market share. The suburbs have less competition, with 1-2 small and medium-sized arcades, with a monthly income of $14,493.
Market Research Data Table
| Area | Demographic Structure (18-30 years old) | Average Monthly Income (USD) | Daily Foot Traffic (people) | Number of Arcades | Average Monthly Income (USD) |
|---|---|---|---|---|---|
| City Center | 35% | $870-$1,159 | 500-1000 | 3-5 | $43,478 |
| Suburbs | 20% | $580-$870 | 200-400 | 1-2 | $14,493 |
Positioning Analysis
High-End Market: Target customer group with a monthly income of over $1,159, decoration cost of $115,942, daily spending of $7.25/person, monthly income of $72,463, with a 40% return rate.
Mid-End Market: Target customer group with a monthly income of $725-$1,159, decoration cost of $72,463, daily spending of $4.35/person, monthly income of $43,478, with a 30% return rate.
Positioning Analysis Data Table
| Positioning Type | Target Customer Group Monthly Income (USD) | Decoration Cost (USD) | Daily Spending (USD/person) | Monthly Income (USD) | Return Rate (%) |
|---|---|---|---|---|---|
| High-End | Over $1,159 | $115,942 | $7.25 | $72,463 | 40 |
| Mid-End | $725-$1,159 | $72,463 | $4.35 | $43,478 | 30 |
| Low-End | $435-$725 | $43,478 | $2.90 | $28,985 | 25 |
Arcade Game Types
Master Sniper: A two-player shooting game where players use automatic rifles to destroy targets on the screen. The game dimensions are W94.88″×D53.55″×H98.43″, with a net weight of 959 lb (435KG).
Shooting Gallery: A multiplayer shooting game that supports 1-4 players simultaneously. The game dimensions are W92.52″×D123.63″×H102.37″.
Shooting Range: An arcade game suitable for single or multiplayer. The game dimensions are W70.87″×D74.8″×H88.59″, with a net weight of 925.94 lb (420 KG).
Thunder Attack: Offers the best arcade shooting experience, allowing players to choose from 200 weapons and shoot in 12 scenarios. The game dimensions are W152×D190×H230 CM, with a net weight of 776.03 lb (352KG).
Top Gun: A skill shooting arcade game that can connect up to 4 machines for competition. The game dimensions are W33.46″×D81.5″×H97.64″, with a net weight of 540.13 lb (245KG).
Arcade Game Types Data Table
| Game Name | Game Dimensions (CM) | Net Weight (KG) | Applicable Situation | Game Features |
|---|---|---|---|---|
| Master Sniper | W241×D136×H250 | 435 | High-energy shooting | Fast-paced, challenging, suitable for single or dual players, realistic shooting experience |
| Shooting Gallery | W235×D314×H260 | – | Multiplayer shooting | Supports 1-4 players, real shooting feel, various moving targets, excellent graphics and sound |
| Shooting Range | W180×D190×H225 | 420 | Single or multiplayer shooting | Cool gunfight PK mode, display prizes, cutting-edge graphics and sound |
| Thunder Attack | W152×D190×H230 | 352 | Battlefield simulation shooting | 200 weapons, 12 scenarios, 55-inch screen, single or dual shooting |
| Top Gun | W85×D207×H248 | 245 | Skill shooting and competition | Fast action, intense combat, supports 4 machine connections, ticket/capsule payment function, highly challenging |
